Pink May Not Be Magic Color For Breast Cancer Fundraising...

I was surprised to read this, but in a way it makes sense...

Study: Pink Ads Prove Counterproductive for Breast-Cancer Awareness 

By: Everett Rosenfeld - NewsFeed Time.com

Why?  Read this excerpt:

...The underlying cause, Puntoni theorized for the Harvard Business Review, is that when a woman perceives that a cancer advertisement is aimed directly at her (by the use of gender-specific colors) then there is a higher likelihood she will subconsciously go into a state of denial.

"By adding all this pink, by asking women to think about gender, you're triggering that [mechanism]," Puntoni told the HBR. "You're raising the idea that this is a female thing. It's pink; it's for you. You could die... "

Here is a LINK to the article.  Who knew marketing was this complicated?

Feel good and keep smiling!  Pat 

BREAKING NEWS: Click-on headline link below to read about how new, high tech digital mammography doesn't help doctors identify breast cancer earlier...

Computer-aided mammography doesn't improve breast cancer detection-

USA Today

Click-on headline link below to read the article...

Many Doctors Ignore Cancer Genetic Testing Guidelines

Only 41% order testing, counseling for women at high risk of breast or ovarian cancer: study

"There's no clear evidence that there's a substantial numeric risk of bladder cancer in patients taking Actos for diabetes." states American Diabetes Association. European Medicines Agency doesn't agree...

Takeda's Actos Pill Needs New Cancer-Risk Warning, Agency Says

July 22 (Bloomberg) -- Takeda Pharmaceutical Co.'s Actos diabetes drug may be kept on the market with new warnings, the European Medicines Agency said after reviewing research showing the drug carried a slightly increased risk of bladder cancer.

Go to: Diabetes Drug May Cause Bladder Cancer to read the article.

Can This Be True? If So, Why?

More US Men Die From Cancer Than Women

Men in the United States are much more likely than women to die of cancer, a new report from the U.S. National Cancer Institute found.

Gender differences in cancer incidence -- more men than women develop cancer in the first place -- rather than differences in cancer survival appeared to drive the findings, the researchers said.

This USA Today.com article gives lots of reasons why more men die from cancer, with men's reluctance to seek medical advice topping the list.  Click-on THIS LINK to read more.

Feel good and keep smiling!  Pat

Super Cancer Stem Cells Mean Trouble!

This is scary stuff!  Click-on the headline link below to access the article: 

(Reuters) - Liver cancers are embeddedwith a type of super cancer stem cells that make them resistantto chemotherapy, spread to other body parts and stage a comebackeven after they are surgically removed, researchers in Hong Kong reported on Thursday. 

I could live without super cancer stem cells, couldn't you?  Feel good and keep smiling!  Pat

BREAKING NEWS: Erlotinib Works Against Some Types Of Lung Cancer

TUESDAY, July 5 (HealthDay News) -- A drug designed to treat certain patients with non-small cell lung cancer boosts survival time without progression of cancer by several months, according to a new study.

The findings reveal that the drug, known as erlotinib (brand name Tarceva), doesn't just boost lifespan, said Dr. Neal E. Ready, associate professor of medical oncology at Duke Cancer Institute, who was not involved with the study. "What you really get is a prolonged period of time when the cancer is under control and someone has a really good quality of life."

Hit this LINK to read more.  Feel good and keep smiling!  Pat

GREAT NEWS! TCU offensive lineman finishes non-Hodgkins lymphoma treatment this week...

Marcus Cannon, the TCU offensive lineman drafted by the Patriots a week after being diagnosed with cancer, is completing chemotherapy and expecting to be ready to go whenever training camp opens.

As a University of Wisconsin grad--and a huge Badger football fan--I know how good this guy is.  After all, TCU beat us in the Rose Bowl this January.  As a fellow blood cancer survivor, I also know how scary and challenging a diagnosis like this can be.  I'm just glad he is doing so well.

Feel good and keep smiling!  Pat

BREAKING NEWS: Fox News Latino reports Hugo Chavez may be planning to use his cancer diagnosis for political purposes...

Hugo Chavez's Health Presents Potential Pitfalls for Opposition

Read more by going to:  Even cancer can be used as a political weapon...

Feel good and keep smiling!  Pat