Study: Pink Ads Prove Counterproductive for Breast-Cancer Awareness
Why? Read this excerpt:
...The underlying cause, Puntoni theorized for the Harvard Business Review, is that when a woman perceives that a cancer advertisement is aimed directly at her (by the use of gender-specific colors) then there is a higher likelihood she will subconsciously go into a state of denial.
"By adding all this pink, by asking women to think about gender, you're triggering that [mechanism]," Puntoni told the HBR. "You're raising the idea that this is a female thing. It's pink; it's for you. You could die... "
Here is a LINK to the article. Who knew marketing was this complicated?
Feel good and keep smiling! Pat